By now, if you’re remotely interested in cars, you’ve seen it: Lamborghini’s 2022 Countach, released to celebrate the 50th anniversary of the original, legendary supercar. And you’ve probably seen the specs: 769 horsepower from the company’s familiar 6.5-liter V-12 engine, paired with all-wheel drive and a small, 33-hp, capacitor-fed electric motor for some torque-filling duties. Sound familiar? The powertrain is the same as we saw in the limited-production Sian last year. Lamborghini is going to make 112 of these cars at a retail price of somewhere between $2.5 million and $3 million each, depending on your particular spec.
Did you stop to do the math? A hundred and twelve cars at a conservative $2.5 million each is $280 million. For a limited-edition, coach-built car whose principal engineering goes back to the Aventador, which debuted a decade ago.
Now, I don’t know what it’s like to have three million bucks to blow on a car. If you pay taxes, you have to earn six million to spend three. But because of how the systems have been intentionally shaped to funnel money upwards over the last 30 years, the people who buy these cars basically do not pay taxes, and have all kinds of money to blow on stupid stuff. Hence, the new normal of seven-figure, limited production cars for the 0.0001 percent, who just buy every single one no matter what it is. This formula is working for almost every high-end automaker right now, proving that it’s far, far easier to sell a couple dozen cars at seven figures than it is to sell a few thousand cars at six figures. The average Bugatti customer, as is widely reported, owns over 80 cars. When it comes to “which hypercar should I buy,” internet jockeys may debate the answer incessantly, but at the atelier, the answer is simply “yes, all of them.” For the full story, check out this article from Road & Track.