Every full-size luxury sedan except the Mercedes S-Class is struggling. Buyers are flocking to bigger, opulent SUVs offered by seemingly every luxury brand, leaving few left to buy hulking uber-sedans. Genesis doesn’t seem to care. The company knows this is the segment where luxury prestige is earned, so it’s continuing its pursuit of the Big Benz with an all-new, even nicer G90.
The last G90 flagship was already a fantastic car on a value basis. But the new S-Class has raised the bar further, offering a serene experience unmatched by any car. Sure, the Genesis is cheaper, but that only gets you so far. So the G90 returns more prepared, starting with an even better exterior design. Not only is it an improvement on the last car, it’s far sharper than the S-Class and, to my eye, the best looking car in its class.