The 2023 Genesis G90 Is Coming For Mercedes, Albeit Without a V-8

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The 2023 Genesis G90 Is Coming For Mercedes, Albeit Without a V-8

Every full-size luxury sedan except the Mercedes S-Class is struggling. Buyers are flocking to bigger, opulent SUVs offered by seemingly every luxury brand, leaving few left to buy hulking uber-sedans. Genesis doesn’t seem to care. The company knows this is the segment where luxury prestige is earned, so it’s continuing its pursuit of the Big Benz with an all-new, even nicer G90.

The last G90 flagship was already a fantastic car on a value basis. But the new S-Class has raised the bar further, offering a serene experience unmatched by any car. Sure, the Genesis is cheaper, but that only gets you so far. So the G90 returns more prepared, starting with an even better exterior design. Not only is it an improvement on the last car, it’s far sharper than the S-Class and, to my eye, the best looking car in its class.

We had already seen that design. What we hadn’t seen is the interior, which Genesis revealed today as part of the car’s full reveal in Seoul. The interior is an evolution of current Genesis design, with straightforward controls and clean lines but clever, intricate detailing. The infotainment is all-new, with a new digital gauge cluster also flanked by speakers as part of a new Bang & Olufsen sound system. Massaging front seats, a notable absence on the last G90, appear here, along with an active perfuming system to really calm the nerves.

For the full story, check out this article from Road & Track.

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