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The 2021 GMC Sierra AT4 Is Too Expensive For Its Own Good

Is it damning with faint praise to say that this GMC Sierra 1500 AT4 diesel would make a good used truck someday?

This is not a bad truck. But it is expensive; as tested, this Sierra costs just under $65,000. That’s a lot of money for “not bad” when Ford and Ram will sell you an excellent truck.

The general consensus among my colleagues is that GM’s latest half-ton pickups are quite underwhelming, especially given their massive importance to the company. Ford and Ram put a ton of effort into upgrading their half-tons, and you just don’t get the sense that GM tried nearly as hard. The company coasted on its market share, and while it still sells a huge number of pickups and should continue to, Ram is eating into GM sales and Ford is still the clear king. That’s a problem for one of your most popular, most profitable vehicle lines.

If you drove the Sierra in isolation, you’d think it was pretty good. Quiet, easy enough to drive given the considerable size, and equipped with the modern conveniences you’d expect, including a simple, functional infotainment system. But both the Ram and Ford have better interiors and more advanced tech, and the coil-sprung Ram offers a far more refined ride. The GMC’s interior already feels dated despite the truck being on sale just two-and-a-half years, and that becomes a bigger problem with increasingly expensive trims like this AT4. It’s hard to see where all the money goes here when $65k at a Ford or Ram dealer buys a bonafide luxury truck. For the full story, check out this article from Road & Track.

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