Tailored To Fit: Bugatti Begins Sur Mesure Custom Program

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Tailored To Fit: Bugatti Begins Sur Mesure Custom Program

We guess it makes sense that, if you’ve got the money to spend on a 2022 Bugatti Chiron, you’d have more than enough bank to get it customized. What if you could trust that customization work to be done by the manufacturer rather than some guy in a garage? Ok, the “average” Chiron owner wouldn’t do that, let alone ever take it to a certain coast’s custom shop. Despite that, it seems there was a demand from Bugatti buyers to make them offer a custom build program known as Sur Mesure, or “tailored” when translated from French.

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