Software may not be sexy, but its ability to add features that improve the experience behind the wheel could be the deciding factor in buying a new car. Stellantis, the automaker created by merging Fiat Chrysler Automobiles and PSA Group, wants to generate almost $23 billion annually by 2030 through software-led products, customization, services, and subscriptions. The automaker expects tenfold growth in this area by the end of the decade with the growing number of services and people who are willing to pay for them, Stellantis CEO Carlos Tavares said during a “Software Day” presentation, followed by a meeting with media in Detroit.
Consumers want more from their cars, and will pay for services that make their lives better or easier. Automakers see customization and software-based services as a way to please buyers while reducing internal costs and generating more revenue.
In short, software controls the whole user experience in a connected vehicle, from navigation and infotainment to safety and performance. Tavares said there will be services and subscriptions unique to each of the automaker’s 14 brands, a means to increase brand loyalty and passion. Over-the-air updates will become the norm to fix, update, improve, and refresh vehicles as well as add services or boost performance in a quick and efficient manner.
For the full story, check out this article from Motor Trend.
