Porsche Now Has an Auction Site

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Porsche Now Has an Auction Site

The huge success of Bring a Trailer—which, disclosure, is owned by Road & Track‘s parent company, Hearst Autos—has led to a number of new enthusiast-car auction sites created in the last few years. There’s Cars and Bids, P-Car Market, Collecting Cars, and many others. Even longtime classic car journal and classified repository Hemmings launched an auction platform. Now, Porsche is in the game.

 

 

Today marks the full launch of auctions on Marqued, a site created by Porsche Digital which first went live last summer. Porsche Digital is a subsidiary of the automaker designed to “find and scale new digital business models as well as optimizing existing products,” according to its website. The division is based in Palo Alto, California, in the heart of Silicon Valley.

 

 

Interestingly, Marqued is not a Porsche-specific site. Right now, you’ll find auctions for a Toyota FJ Cruiser, a BMW M Roadster, a Fiat Jolly, and a gorgeous Fiat 1100 TV Vingale Coupe in addition to a handful of 911s. Quite an eclectic collection.

 

 

For the full story, check out this article from Road & Track.

 

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