People Who Ordered Broncos Are Getting Screwed by Last-Minute Delivery Markups


People Who Ordered Broncos Are Getting Screwed by Last-Minute Delivery Markups

The combination of a white-hot new car market, a slew of delays, and an incredibly sought-after product has worked out in Ford dealers’ favor. Across the country dealers are adding thousands if not tens of thousands of dollars of markups to Broncos on the lot. Those who want one today will have to pay up or get in line. But when you finally get to the front of the line, don’t assume you’re safe: Some shady dealers are trying to add huge markups to pre-ordered Broncos just days before delivery.

That’s what happened to the couple that runs the Pipsburgh Views YouTube Channel. After about a year of waiting for their Bronco 4-Door Outer Banks—which they ordered from a dealership that the husband used to work at—the couple was notified six days before delivery that the dealer was adding $10,000 markup over the MSRP they had agreed to. Their $52,810 truck became a $62,000 hostage overnight. They countered with $5000 over sticker, already a wild concession, but the dealer isn’t sure whether to accept. After all, the business knows if the couple denies delivery they can sell it off the lot for a wild price.

Unfortunately, this doesn’t appear to be an isolated incident. Another user in a thread on the Bronco6G forum says his dealer tried to pull the same thing, forcing him to move his order. Another in a Facebook Group spotted by automotive writer Zerin Dube says that his dealer is trying to squeeze another $5000 out of him at the last minute. Others say that their dealer will not commit to a price until the truck comes in, reserving the right to add markups and effectively negating the purpose of ordering directly. And in these situations, many expect a call from Ford will clear things up. According to Ford spokesperson Mike Levine, that strategy might not get you far. For the full story, check out this article from Road & Track.

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