Lamborghini’s Latest Project Is Totally Unexpected


Lamborghini’s Latest Project Is Totally Unexpected

Lamborghini has officially entered the non-fungible token (NFT) business with its Space Key. The Italian supercar company began teasing a “To The Moon” campaign last month on social media and now it’s been fully unveiled. It’ll also soon be auctioned off. Developed with an “undisclosed artist,” the Lamborghini Space Key NFT is limited to just five examples and consists of the advanced carbon fiber composite the company sent to the International Space Station in 2019 for a joint research project.



The carbon fiber piece has since returned to earth. Instead of letting it sit on a shelf and collect dust, it’s been turned into five Space Keys. Each has a unique QR code on the back that’s linked to “an exclusive and purely digital artwork” by the same mystery artist.



What sets this NFT apart from most others is that buyers will actually receive a physical object – one that’s journeyed to space and back. Typically, NFTs are a non-interchangeable unit of data stored on a blockchain, usually associated with digital files like artwork, photos, videos, and audio.



For the full story, check out this article from Car Buzz.


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