The Electra name might return to Buick’s model line after sitting dormant for more than three decades. Well, that’s if a recent trademark filing by General Motors is anything to go by. The automaker filed to apply for the “Buick Electra” mark with the United States Trademark and Patent Office on December 20, 2021.
GM’s decision to dust off the Electra nameplate is of little surprise given the company’s pivot to electric vehicles. In fact, Buick revealed an Electra electric SUV concept car at the 2020 Beijing auto show (no doubt, the fact “Electra” and “electric” share the same prefix had something to do with Buick’s choice of name for the concept).
As such, we wager Buick will christen its upcoming EV the Electra. Like the Electra concept, expect the production Buick Electra to use GM’s latest electric vehicle hardware, which goes by the name Ultium. In other words, the new Electra could share its battery pack options, electric motors, and basic platform with other GM EVs, such as the 2023 Cadillac Lyriq.
For the full story, check out this article from Car And Driver.
