Ford Warns Dealers and Customers Alike: Don’t Screw With F-150 Lightning Sales

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Ford Warns Dealers and Customers Alike: Don’t Screw With F-150 Lightning Sales

It seems that Ford is ready to do nearly anything to protect the upcoming F-150 Lightning EV pickup from negative news or a poor customer experience. The automaker is hoping to head off a big potential doozy that’s endemic to hotly anticipated new car debuts: Egregious dealer markups on new F-150 Lightnings. Dealers are being warned against asking for additional deposits or any other presale payments. It also puts in a new “no-sale” provision upon purchase for the customers, to prevent folks from flipping their Lightnings for a quick buck.

For the full story, check out this article from Motor Trend.

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