Ford Suggests Dealers Buy Booze For Unhappy Bronco Buyers: Report

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Ford Suggests Dealers Buy Booze For Unhappy Bronco Buyers: Report

We’ll drink to that.

The Ford Bronco is incredibly popular. Even in the best of circumstances, filling over 125,000 orders would take some time. As everyone is painfully aware, these are currently not the best of times and it’s affected new vehicle production at every automaker. At least Ford is taking steps to ease the pain for Bronco enthusiasts, and in this case, that might be a literal interpretation.

Ford apparently has a special fund that dealers can tap into. Cars Direct reports it’s called Bronco Customer Satisfaction Funds, and to make a long story short, it’s $1,000 that dealers can use to buy gifts for weary Bronco customers getting antsy over production delays and quality issues. But you didn’t click this article to get the short story. You want to hear about Ford buying everyone a round of adult beverages.

According to the report, Ford explained to dealers what funds are available, then offered numerous suggestions as to how dealers might use the money to shore up relationships with Bronco customer. Along with predictable items such as Ford-branded merchandise and vehicle accessories, there was allegedly a mention of buying customers “their favorite Bourbon or Spirit” as a thank-you for sticking around and being patient. For the full story, check out this article from Motor 1.

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