Ford Bronco Factory Brush Bar No Longer Blocks “BRONCO” Lettering

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Ford Bronco Factory Brush Bar No Longer Blocks “BRONCO” Lettering

When Ford debuted the new Bronco, it quickly set about showing off a range of cool bolt-on modifications and accessories—including a big, nose-ring-like “Safari bar” or brush bar for the front bumper. This form of a bull bar is essentially a large, open tubular-steel loop for swatting brush and such away from the Bronco’s front end when clambering over obstacles off-road. Only there was one small problem, as highlighted at the Bronco Nation fan site: The brush bar blocked most of the huge “BRONCO” lettering on the grille, leaving only the “B” and the “O” visible.

Ford realized the issue with its accessory bumper add-on after hearing from potential customers eager to show off their new Broncos—and worried the Safari bar would literally get in the way of that mission. After all, the Bronco hasn’t been in production for years, and now, with the smaller (and vaguely similar-looking) Bronco Sport having beat the resurrected Bronco to market, it’s important to ensure the bigger 4×4 wouldn’t be mistaken for its crossover sibling. For the full story, check out this article from Motor Trend.

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