Extreme E launches ‘Count Us In’ climate-action challenge


Extreme E launches ‘Count Us In’ climate-action challenge

The new Extreme E electric off-road racing series, in partnership with Count Us In, has launched the “Extreme E Count Us In Challenge” which, the organizers explained, “will use the power of sport and the excitement of motor racing to inspire fans to take practical steps on climate change.”

The new Challenge will call on Extreme E fans to take steps aimed at reducing their carbon footprint and, in so doing, urge governments, cities and businesses to accelerate progress on climate action.

“More people watch sport than science documentaries,” explained Alejandro Agag, founder and CEO of Extreme E. “And with 24 percent of global greenhouse gas emissions coming from transport, Extreme E believes it can use its powerful media platform to shine a spotlight on the issues we face, and the need to act now to help protect our futures.

“We are proud to be joining forces with Count Us In,” Agag continued, “as, in addition to raising awareness of the climate crisis, we can now drive our fans, teams, drivers and staff to take impactful action – all, of course, within a competitive campaign which matches our sporting ethos, and proves that all our actions no matter the scale, have a huge impact when combined.” For the full story, check out the full article from RACER.

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