After five years of operation, DriveTribe will shut down its website at the close of this month. According to a blog post from the company, tightening marketing budgets related to the ongoing chip shortage have made it impossible for the ad-supported site to stick around.
DriveTribe, founded in 2016, aimed to be the go-to hub for online auto enthusiast content and digital socializing. It was founded and supported by Top Gear legends Jeremy Clarkson, Richard Hammond, and James May along with their longtime producer Andy Wilman. CEO and entrepreneur Ernesto Schmitt handled the operations side, while the big names brought attention and enthusiasts to the site. There, users could join “Tribes” hosted by members of the Top Gear/Grand Tour trio or start their own centered around a particular model, theme, or sect of car culture.
For the full story, check out this article from Road & Track.