After years of building one-offs and limited-edition models, Bugatti finally officially created its own bespoke division, Sur Mesure. Meaning “tailored” in French, Sur Mesure allows customers to craft unique versions of Bugatti’s already special supercars by choosing from the nearly endless options for paintwork and interior materials. The eye-catching Chiron Pur Sport seen here is the first product of Bugatti’s specialty team and sports a design inspired by the hypercar’s namesake, racing driver Louis Chiron, who piloted several Bugattis in the 1930s.
One of Chiron’s greatest wins came at the 1931 French Grand Prix, where he and Achille Varzi led for over eight hours in a Bugatti Type 51 bearing the number 32. The Chiron Pur Sport customized by Sur Mesure wears the same number hand-painted on its doors to honor Chiron’s victory. The baby-blue paint also recalls the Bugatti Grand Prix race cars of the 1920s and ’30s, as does the vivid red pattern adorning the front and rear of this Pur Sport. Those red accents are actually made up of hundreds of tiny “EB” logos—for company founder Ettore Bugatti—applied by hand to create a fading stripe look.
For the full story, check out this article from Car And Driver.
