A High-Performance Genesis? It Might Just Happen


A High-Performance Genesis? It Might Just Happen

Genesis is making headlines recently. From the unfortunate crash that Tiger Woods suffered in a GV80 to the new GV70 compact crossover and X coupe concept, the Korean luxury brand seemingly can’t avoid the spotlight. And there’s more coming, too. Rumor has it that an electric GV70 is right around the corner (likely dubbed eGV70). There’s also the possibility of a performance-oriented model joining the lineup in the future.

With Hyundai’s N division doing wonders across its lineup, and with competitors of Genesis continuing to play in the performance-oriented space, a performance-oriented Genesis model may find its way to showrooms in the future. While Lao didn’t confirm this, he acknowledged the brand is always looking for new opportunities.

“Our boundaries are limitless in terms of product,” Lao said. “High performance is an area that seems to resonate with a lot of luxury customers.” For the full story, check out this article from Motor Trend.

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