You might think a Rolls-Royce Ghost Black Badge is dark as the ocean floor, its black paint so deep that you see fish beneath the surface of its fenders, volcanic vents behind the coachline, Atlantis in the decklid. But it doesn’t have to be. If all black isn’t your thing, you can order a Black Badge in green, the bright poisonous pop of a rainforest tree frog or the verdancy of a topiary garden, or any hue between or surrounding on an infinite color wheel, including the Burnout Grey of the model we sampled. Slap on the Black Badge and let other Ghost owners know you’ve got a dark edge—and that you’ve outspent them. Rolls-Royce is all about satisfying its customers’ desires, and it says that more than a quarter of them desire to own a version of a rare, expensive car that’s even rarer and more expensive. Also, they like blacked-out trim.
It’s not giving in to marketing to say that driving a Rolls-Royce is unlike driving any other automobile. Like its namesake, the Ghost hovers, absolutely wafts down the street, more silent than an electric car, 12 cylinders of combustion barely whispering their presence. It is a car for people who don’t want to be bothered by, or bother with, the outside world. Yet this creates a conundrum for some would-be buyers. One doesn’t drive a Rolls-Royce to be ignored; can’t this thing rumble just a bit—emanate a little less dusty-haunted-mansion and a little more sexy-hunting-vampire? The standard Ghost intimidates by disdaining to acknowledge you. The Ghost Black Badge exudes an active menace. Of course, menace doesn’t come cheap, and the Black Badge package adds $43,850 to the $398,850 starting price of the 2022 Ghost. The car we drove would put a $492,250 dent in your account balance. But we’re talking about a vehicle that offers a $17,000 umbrella option—money as we know it is meaningless.
For the full story, check out this article from Car And Driver.