We also have a better idea of how Ford is able to offer the Ford F-150 Lightning lineup of electric pickup trucks at a surprisingly low price: starting at $41,669 (with destination) for the standard battery and $51,669 with the extended range. The sheer volume of F-Series sales—about 900,000 a year—provides huge savings by leveraging economies of scale. Ford kept the dimensions of the SuperCrew cab and 5.5-foot bed of the Lightning and Lightning Pro the same as their gasoline counterparts so that there is a giant shared parts bin to pull from.
The other key: Ford has a number of services it will offer customers, and while many will appeal to retail customers, it is the commercial fleet owner or business truck operator who stands to benefit the most from data and software-based services designed for maximum uptime and productivity. And Ford will benefit from the subscription and user fees. For the full story, check out this article from Motor Trend.